Consider how your brand can incorporate inclusivity from a holistic approach
Beauty is no longer about looking alike, but rather celebrating our differences.
One of the largest talking points in the beauty world this year has been inclusivity. Yet with everyone talking about its importance, how many brands are actually developing practices and guidelines which include inclusivity? In this article, the experts at Beauty Branding Lab help you to consider how your brand can incorporate inclusivity from a holistic approach.
Before you get started, we recommend outlining your intended audience. Is your audience comprised of a diverse demographic? Does your brand appeal to various ages, ethnicities, and socioeconomic statuses? What about sex? Are any of your products gender neutral? We suggest conceptualizing your ideal consumer base so that you can identify who will be included in your overarching inclusivity segment. Do they all look alike, or do they possess differences that you should be celebrating?