Influencing the Influencer

For emerging brands, it's critical to develop lasting, meaningful relationships with influencers

In an era where social media is queen and every consumer from your twelve-year-old daughter to your 60-year-old aunt is being influenced by influencers, it will be crucial for your brand to create a strong social media presence.

But how do you develop lasting, meaningful relationships with influencers? And better yet, how do you know this partnership will be worth the investment?

You will need to influence influencers with your brand – your goals, your philosophies, your uniqueness. These digital influencers must not only enjoy using your product, but truly believe in your brand as a whole. This type of connection between brand and influencer will be most cost effecti